After 15 years away, Mugler returns to the world of makeup — and it does so in spectacular fashion. The face of the new L’Oréal Paris x Mugler campaign is Kendall Jenner, who turns every shot into a true performance. There’s no room for ordinary here: each look tells a story of transformation, boldness, and glamour.
After 15 years away, Mugler returns to the world of makeup — and it does so in spectacular fashion. The face of the new L’Oréal Paris x Mugler campaign is Kendall Jenner, who turns every shot into a true performance. There’s no room for ordinary here: each look tells a story of transformation, boldness, and glamour.
In one shot, Kendall wears an elegant red draped dress, with perfectly matte skin and bold berry lips. In another, she seems to come alive in wings exploding in rainbow colors, paying tribute to Mugler’s iconic butterfly archetype. Close-ups highlight a smoky eye with electric blue shades, while the final look shows her striding confidently toward the camera in a daring black-and-white slit gown.
Makeup in this campaign isn’t just cosmetics — it’s a tool for self-expression. The L’Oréal collection includes cushion foundation in 10 shades, precise liners, volumizing mascaras, radiance sticks, and eyeshadow palettes. Lipsticks enriched with hyaluronic acid provide not only high-impact color but also hydration. This approach reflects the “skinification” trend — makeup that cares for the skin.
In the L’Oréal Paris x Mugler campaign, Mugler’s fearless high-fashion energy meets the accessibility of beauty products. Kendall Jenner embodies the femme fatale, the siren, and the fantastical muse in every look. This isn’t just a campaign; it’s a true ode to metamorphosis, where every stroke of makeup tells a story you want to experience again and again.
Makeup is back — and with it comes boldness, glamour, and the magic of transformation. L’Oréal x Mugler remind us that being different, daring, and allowing ourselves to change is a new level of beauty.
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