Lila Moss Takes the Spotlight: A New Chapter for DKNY Spring 2025

DKNY has introduced Lila Moss as the new face of the brand, and her debut in the Spring 2025 campaign is already making waves in the fashion world.

DKNY has introduced Lila Moss as the new face of the brand, and her debut in the Spring 2025 campaign is already making waves in the fashion world. This campaign marks the next chapter of the "New York Stories" project, once again drawing inspiration from iconic films that capture the spirit and energy of New York City. Lila steps into the role of the main character, exploring the city in the most stylish looks and experiencing its diversity through her own fashion lens.

An interesting and symbolic moment is that Lila Moss, the daughter of the legendary Kate Moss, is closing the circle by joining the DKNY campaign after her mother fronted the Donna Karan New York Spring 2025 campaign. This familial connection represents not only continuity but also the enduring relationship between generations in the fashion world.

The DKNY campaign, shot by renowned photographer Mikael Jansson, blends youthful aesthetics with refined elegance, embodying both the vibrant spirit of the city and the DKNY est. 1989 collection. Lila takes on different roles—sometimes as a sophisticated city fashionista, other times as a bold explorer—leaving no detail unnoticed in creating an unforgettable look. The standout pieces from the collection include an oversized striped polo shirt, denim shorts, a vibrant yellow parka, and a classic pinstripe suit. These fashion-forward pieces are not only stylish but also perfectly capture the dynamic rhythm of New York—a city that never stops.

As the new face of DKNY, Lila embodies the brand’s ethos, which strives to remain relevant and connect with audiences worldwide. According to Jeff Goldfarb, Executive Vice President of DKNY, this campaign helps strengthen the brand’s global presence while fostering an authentic bond with consumers. Inspired by New York’s spirit of freedom and creativity, DKNY continues to evolve, incorporating elements that reflect independence and bold individuality.

For Lila Moss, this campaign is more than just a modeling opportunity—it’s a chance to express her unique personality and style. From sharp silhouettes and structured cuts to eye-catching accents, every look highlights not only the energy of New York but also Lila’s distinctive character. In her interpretation, DKNY is not just about clothing—it’s a tool for telling a personal story. The Spring 2025 campaign is set to become a powerful symbol of a new era, where style and the energy of New York take center stage.

This is not just about fashion trends—it’s a philosophy where every movement, every step through the city’s streets, and every glance into the camera becomes part of a bigger picture. Lila Moss is undoubtedly ready to shine, not only as a style icon but as the embodiment of the modern woman, who knows exactly how to stand out in an ever-changing city.