Hailey Bieber Is the New Face of DKNY: New York Energy in Every Detail

When it comes to New York style, we imagine streets where every step sounds like a confident statement. That’s exactly the atmosphere DKNY captured in its latest campaign by naming Hailey Bieber as its global face. And, honestly, it’s a perfect match: her style is bold yet thoughtful, confident yet approachable.

When it comes to New York style, we imagine streets where every step sounds like a confident statement. That’s exactly the atmosphere DKNY captured in its latest campaign by naming Hailey Bieber as its global face. And, honestly, it’s a perfect match: her style is bold yet thoughtful, confident yet approachable.

The shoot took place in an industrial space—as if New York itself had become the backdrop for its muse. Mikael Jansson’s camera captures Hailey in looks that perfectly blend the city’s street style with classic elegance. This isn’t just fashion; it’s the character of a big city breathing to the rhythm of “here and now.”

“Hailey radiates incredible energy through her style and attitude, embodying the very spirit of New York,” says Jeff Goldfarb, Vice President of G-III Apparel Group. And it’s hard to argue: she’s the girl who inspires you to be yourself—but in the best version.